Higher MallingBy Melissa Meisel
Issue 436: Feb. 5-12, 2004
It's a dirty word in these parts: mall. Nevertheless, the long-awaited paean to commerce that is the Time Warner Center aims to give New York shoppers their own version of Short Hills (yes, we have the Manhattan Mall, but this is a larger, more advanced retail beast).
At noon on Thursday 5, the Shops at Columbus Circle will welcome cold-weary consumers into 40 upscale stores under one massive roof on the Upper West Side. Inside the palatial space, which has a 150-foot-high atrium ceiling and snow-white Italian-marble floors, is fancy-pants men's designer Joseph Abboud's first New York City flagship and glossy outposts of AX Armani Exchange, Samsung, Hugo Boss, Sephora, Montmartre, Eileen Fisher, Borders and Bose. Upscale eyewear retailer Solstice will stock haute brands like Oliver Peoples and Paul Smith only at its Time Warner Center location, and Cole Haan will devote a whole floor of their depot dedicated solely to women - a first for the company.
The retail conglomerate took pains to distinguish itself from suburban malls. Time Warner tapped French purveyor of chichi bath and body products L'Occitane, which also has a boutique here, to provide toiletries for all the rest rooms in the building. British shirtmaker Thomas Pink will dress select staff members of the center's posh Mandarin Oriental Hotel in its signature shirts, showcasing the dapper button-downs available at the label's new Time Warner outpost.
Culinary connoisseurs waiting on reservations at one of the center's five celebrity-chef-helmed restaurants can mine Williams-Sonoma's gigantic emporium for top-shelf kitchen supplies and dishware, or troll the concourse-level Whole Foods supermarket for gourmet ingredients.
While frequenters of Nolita and the Meatpacking District may scoff at the Shops' mainstream retail offerings, one of the TWC's biggest selling points can't be denied: indoor shopping sprees.
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